In an age when digital media has overtaken traditional methods of communication, many businesses may wonder whether print is still an effective marketing tool. However, recent studies have found that print advertising is more likely to grab attention and be understood by customers. In addition, it is more impactful and persuasive than online advertisements. Here are three ways to make your printed marketing materials more effective:
Use a Unique Shape
Many business cards, brochures, and other printed marketing materials use standard shapes and sizes. These pieces can easily get lost in a sea of similar materials. Instead, use a creative shape that is easy to recognize and reminds your audience of your business, such as a camera-shaped business card for a photographer or a letterhead that uses the font of a popular film.
Choose a Quality Paper
The quality of your printed materials is important for making a good impression on your audience. Choose a glossy paper to make colors pop, or opt for a matte finish to create a more traditional look. The choice of paper can also affect how the finished product feels to the touch. Consider adding a special texture to your printed materials or using embossing to make them stand out from the rest.
Include a Call to Action
A clear call to action will encourage your audience to interact with your printed material and make it more effective. A call to action can be as simple as a QR code that directs viewers to your website or social media accounts. You can also provide them with a promotional offer that they can redeem on your website or in-store.
Direct your printed materials to a specific demographic to maximize their effectiveness. Pinnacle Litho can help you target your message to specific groups of people through our Mail Fulfillment service. The ability to customize your message will increase your chances of getting a response and showing that your company is trustworthy and professional.
People tend to retain printed materials longer than they do digital ones, which allows you to reach your audience with a more consistent message over a long period of time. Printed marketing materials also allow you to present a more complete and detailed picture of your products and services than digital advertising does.
With the right message and the help of a talented design team, your printed marketing materials can be powerful tools that boost your business’s brand and authenticity to a targeted audience. By combining these tactics with other marketing channels, you can build a more effective campaign that will deliver results.
In this day and age when the digital marketing push has many businesses focusing on online efforts only, print is regaining its strength. Whether it’s for promotional items, labels or signs, businesses are finding that specialized printing services in Salt Lake City can help them captivate their audience. This is especially true if they utilize the right tools to make their prints stand out from the competition.